IoT in Retail for Enhanced Customer Experience

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Question ^*

What type of in-store technology would most improve your shopping experience?

1. Interactive digital displays

2. Mobile self-checkout

3. Smart shelves with real-time information

4. Wayfinding and navigation apps

5. None of the above

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Question ^*

How likely are you to use a mobile app from a retailer to enhance your in-store shopping?

1. Very Likely

2. Likely

3. Neutral

4. Unlikely

5. Very Unlikely

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Question ^*

What aspect of the shopping experience frustrates you the most?

1. Long checkout lines

2. Difficulty finding products

3. Lack of personalized assistance

4. Out-of-stock items

5. Other (Please Specify)

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Question ^*

How valuable would you find a system that allows you to skip lines and pay directly through your mobile phone while shopping in-store?

1. Very Valuable

2. Valuable

3. Neutral

4. Not Valuable

5. Not at all Valuable

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Question ^*

How important is it for you to receive personalized product recommendations while shopping?

1. Very Important

2. Important

3. Neutral

4. Unimportant

5. Not at all Important

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